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10 Tips for Effective Email Sales Letters
1. Write Your Objective - Before you write your sales letter, write down your marketing objective. Is it to generate inquiries about your products' Is it attract subscribers to your ezine' Is it to find a joint venture partner' Having an objective will help you focus your copy.
2. Make A List Of Your Product's Benefits - How will it improve your prospect's life' How will it save them money or time' How will it make them more productive' Use the top three or four benefits in your email. Be specific and tone down the hype.
3. Spend Time Creating Effective Subject Lines - Don't rush through this task. A subject line is the equivalent of a print headline. If it doesn't catch their attention right away, a reader won't bother opening the message. Avoid writing cute puns or play-on-words. Make your subject line sound valuable to your prospect. For example, '5 Ways To Increase Your Web Traffic.' Using this 'How To' approach is one of the most powerful tactics in advertising. People are always hungry for info on how to increase sales, save time or increase productivity.
Another effective technique is to ask a question: e.g. 'Need More Web Traffic''
4. Select Your Words Carefully - With the increasing use of anti-spam software, even legitimate 'opt-in' emails often get blocked. You need to choose words that prevent your email from being filtered out. Never use the word 'free' in a subject line. For a list of words to avoid, visit this site: http://spamassassin.org/tests.html
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